El Bolero Mexican sits in the heart of Dallas, Texas and needed to get the word out for its opening. Surrounded by fake Tex-Mex, El Bolero only serves authentic Mexican and is a must-visit location if you’re in the area.
Project Role:Development + Partial Design
El Bolero refers to the shoe shiners that are visible across the streets of Mexico and symbolizes their effort to immerse guests into an aspect of Mexican culture. El Bolero is an authentic, regional Mexican concept that draws the inspiration for its food and beverage menu from the diverse regions of Mexico. They use fresh, high-quality ingredients to create delicious made-from-scratch dishes that are inspired by recipes found across the vast and diverse locales of Mexico.
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