Wolf Children
Meet this wild family
A movie from one of my favorite anime directors, Mamoru Hosoda, comes a story about a single mother trying to raise her two cubs. Wolf Children is a film aimed at family bonds that’s bound to bring a tear to your eye.
Wolf Children
Project Role:Developer & designer
A movie about a single mother trying to raise two half human, half wolf children on her own is sure to get the water works flowing. While I loved this movie, deciding how to use artwork on it was a huge debate. When you have one and only one piece of character art to work off of, it’s time to get creative. Most of the conception for the site design came from the shows tagline, “Love something wild”, and with that in mind I went to work putting together the themes of the movie into its website.
A limited theatrical run
With less than 400 theaters across the United States showing the film the need to get the word out of extremely important. Generating a list of theaters and creating ease-of-access was the most important role of the site.
Phased approach
The initial announcement
The first order of business was creating a splash page website to get the word out. To create hype around the movie's theatrical release several, select, theaters were confirmed.
Theatrical micro-site
Find and buy tickets
Phase 2 was the creation of a micro-site so users could find a theater near them and order tickets. Mid-way through the campaign a new system was introduced where a new screening would take place if enough fans bought tickets. This allowed for a longer theatrical run than initially planned.
Home video release
End of a long campaign
Phasing the theatrical website into a home video site was a switch in direction. No longer were we concerned about just selling tickets; but instead, we had to get fans excited about a home video release. Using a wide variety of extras, image galleries, and marketing points the campaign to bring Wolf Children home has begun.
Creating prestige
Mamoru Hosoda, the films directory, has been raising the ranks of Japanese cinema for several years. Winning multiple awards with Wolf Children across the globe is was only natural to bring the film to theaters in the United States
The long haul
Any movie release will happen over a long passage of time and Wolf Children was no different. From the initial limited screening announcement, to full on find-a-theater mode, and finally home video there were a lot of phases to completed this family film’s first life cycle.
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