Echo Vantage
Analytics done right
Providing a scientific approach to digital marketing, leveraging our proprietary analytics and optimization platform to empower strategic, data-driven decision-making.
Echo Vantage
Project Role:Front-end development
A simple one-page website that’s brought to the next level by a great design and correct user funneling methodology. Each of Echovantage’s three core services lead the user through steps in order to sell its services and build up clientele. The website has a slick feel to it due to great iconography and design layout similar to material design before it was a thing. Together with a simple message and powerful digital tool, Echovantage brings analytics to the next level.
Maximizing communication
Just shy of a one-page website, Echovantages sole purpose is to drive potential clients to sign up for its service. Smart placements of services and how they interact with one another help funnel users towards the singular goal – becoming a customer.
Expert offerings
Show the consumer what they're getting
Dividing their product into three core categories enables the Echovantage website to give clear cut information to the user with sub-bullet points and a representational image to support the text.
Use of iconography
Visualization of the product
Humans are visual creatures; so any instance where we can remove text in favor of an image will always enhance the experience. Combining this philosophy with text to back image up creates a synergy to drive users towards purchasing a product.
Utilizing color theory
Bring importance to specific information
The color pallet for Echovantage is quite small. By using blue and yellow the user is pulled from one set of information to another. The high-contrast yellow causes users to stop at offerings while the blue color becomes a natural background color for secondary information.
Offering the right product
SEO marketing done right is hard to come by. Managing to detail offers into one page is no easy task, but with use of great typography and icon use Echovantage has done just that.
Utilizing emphasis
Pulling the eye is a basic communication step in marketing and a part of that is color theory. By using a bright yellow to mark important information and to contrast it with a bright blue for secondary messages helps to enforce Echovantage’s marketing goal.
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