Group 1200
The brand experience
Group 1200 Media is the parent company of several different entertainment studios and products that all serve a unique niche fanbase. In order to show this diverse nature, a unique experience was created for the website to make it an experience – not just an information gathering point.
Group 1200
Project Role:Front-end developer
From anime and Asian live action, to technology, all the way back around to gospel movies each group represents two major sides of Group 1200 – their studios and products. Needing to serve both sides as equal was one of the challenges for this website which was solved by color coding them and keeping their sub-items on equal footing. With over 20 years of history behind their backs the website needed to
Simplified diversity
The four main parts of group 1200. Funimation and giant ape are studios which license, sell, and in some cases produce media to sell in the united states and select territories. On the other side there is Korfx and Gamesamba which sell products for the gaming community whether it’s a physical product or digital.
Define content with color
Studios and products
By separating products and studios into two distinct colors, the user is able to clearly define which brand belongs to which group. Using color the user is educated naturally rather than being told directly so more focus can be put on each brand.
Video that tells a story
Enhance the experience
HTML5 videos have been around for a while; but are rarely used for anything more than a glorified splash page. With the Group 1200 website we used these videos to voice our company culture by using a girl who chews gum on the opening frame and then blows a bubble as a user explores the website.
Using CSS3 animations
Directing the user with purpose
As a user explores the Group 1200 website transitional animations are played on each frame so that the user is directed to read information with a purpose. For example on the third business frame a video embed is brought in last to draw the eye to it since it gives a huge overview of what Group 1200 is as a company.
Give an experience
A website doesn’t have to just be a place to find information – it can be an experience. To get more out of the Group 1200 website special interactions were built in using tools like CSS3 animations and HTML5 video.
An experience on every device
One of the major benefits with the Group 1200 website is that it’s experiential. That experience should flow naturally from desktop, tablet, and phone and overcoming that challenge was a huge undertaking for this website.
Contact Me
For when you're looking for a quote, or just wanting to shoot the bull.